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For Immediate Release
Fancy Bra Straps Not Just for Celebrities
Decorative bra straps are the latest gotta-have-it accessory for fashion divas. Celebrities have been spotted both on and off the Red Carpet showing off jewelry and fashion bra straps, but now everyone from stay-at-home moms to the partying college crowd can say good-bye to the frustration of hiding ugly bra straps.
Strappy’s has announced a new line of interchangeable bra straps that are stylish, comfortable, and affordable. Women will want these sassy straps to show. Think jewelry, rhinestones, pearls, beads, textured fabrics, lace, and flowers. With a wide range of choices and styles, these straps will not only match any outfit but will make most any outfit.
Allison Mercer launched this San Diego based online company in 2006. She got the idea while searching to find that perfect bra. “I like to wear tank-tops and spaghetti straps in the summer but the built-in shelf bras are not flattering,” said Mercer. “I wanted to find a bra that would give me enough support without ruining the style. When I spoke to other women I found we shared the same frustrations. Some friends talked about buying many bras in different colors in order to match their bra straps to their shoulder straps.”
Mercer went on a mission. When she spotted celebrities wearing decorative bra straps, she had an aha moment and decided to find a way to make the accessories available for everyday women. She’s created a lineup that will make summer dressing a breeze. “There’s a strap to fit everyone’s style – from serious bling to beaded flowers,” said Mercer.
All of Strappy’s straps can easily be attached to a strapless or convertible bra, but Strappy’s also sells a comfortable and shapely bandeau bra in a variety of colors. For the complete selection, go to www.strappys.com.