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Allison Mercer Voted One Of Top 200 Leading Moms In Business In StartupNation Competition

Broomfield, CO, May 4, 2009 — Strappys Decorative Bra Straps has been recognized as one of the top 200 mom-owned businesses in StartupNation's 2009 Leading Moms In Business Competition . The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country who run outstanding businesses.

Strappys Decorative Bra Straps evolved as a fashion solution for owner, Allison Mercer, who needed to solve the problem of unsightly bra straps and slipping strapless bras.  Mercer started Strappys in 2006 when living in the warm climate of Southern California.  She brought this unique and innovative fashion accessory to Colorado in 2008.  Her original product offering was decorated detachable fabric bra straps.  She now offers over 30 different versions of interchangeable bra straps - jewelry, beaded and fabric styles.  Although she often refers to Strappys as an internet business, Mercer's products are sold at specialty stores throughout the country and through sales representatives in various states.

"Moms across America were honored in this year's ranking, showing that they're capable of  starting and running successful businesses while managing to balance family, career, home and self," said Rich Sloan, co-founder of StartupNation."Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business."

"It's challenging for anyone to start and run a successful business - particularly in this economy. These women are setting the standard for innovation and creativity," said Janine Popick, founder and CEO of VerticalRespons.

About www.strappys.com
Strappys.com is more than an online shopping cart for jewelry, beaded and fabric bra straps.  Mercer has also added a line of fashion solution products that help women look and feel sexy - without giving up comfort. Mercer also believes that businesses have a responsibility to give back to the community and has partnered with the Lungevity Foundation and the Breast Cancer Research Foundation,  For straps purchased in their Shop Believe, as in believe in a cure, Strappys donates 20% of the purchase price to these organizations.  And for those women who do venture out with bra straps on display, beware of the Busted! Page, where Mercer tells women what type of strap she'd rather see on that outfit.

Strappys Decorative Bra Straps Get Rave Reviews at the Academy Awards Gifting Suite

Denver, CO, March 4, 2009 — The owner of Strappys Decorative Bra Straps, Allison Mercer, was thrilled when her unique product line of interchangeable bra straps were chosen as part of a special gift suite for entertainment celebrities in honor of the 2009 Oscars. More than 75 VIPs chose to take home a pair of these interchangeable jewelry bra straps. This spring you’ll probably see this fashion accessory on some noticeable shoulders.

Mercer said she wasn’t surprised when stars like Camryn Manheim (The Practice, Ghost Whisperer) and Jennifer Love Hewitt (Ghost Whisperer) raved over Strappys. Even the newest judge on American Idol, Kara DioGuardi, was impressed by the simplicity and stunning effect of Strappys.

Not only the glamorous women of Hollywood were enthusiastic about this fashion solution, but even men – like the entire Silver Medal Winning Men’s Water Polo Team – found them “hot.” “I’ve had a number of customer’s write to me to tell me that men really like it when they wear their Strappys,” said Mercer.

Strappys Decorative Bra Straps evolved as a fashion solution for Mercer, who needed to solve the pesky problem of peek-a-boo straps and slipping strapless bras. Strappys Decorative Bra Straps definitely turn heads. They take a fashion faux pas and turn it into a fashion statement in one simple step – just hook a jewelry strand to your convertible/strapless bra. Strappys offers over 40 different styles of interchangeable decorative bra straps, so women everywhere can let their straps show fashionably.

Choose from jewelry bra straps with encrusted rhinestones for a casual chic or elegant look – or try beaded or decorated fabric straps to enhance any outfit. You’ll be surprised at how many fashion options you’ll have with Strappys. And when you’re wearing them, you can go out with confidence.

For the perfect fashion accessory, appreciated by men and women, check out Strappys Decorative Bra Straps online at www.strappys.com, at specialty stores throughout the country or through sales representatives in various states.

If you’d like more information on retail, wholesale or partnership opportunities with Strappys Decorative Bra Straps, please e-mail Allison@strappys.com or call (858)705-1832.

Strappy's Featured in Baltimore SmartWoman

Fancy Bra Straps Not Just for Celebrities

Decorative bra straps are the latest gotta-have-it accessory for fashion divas. Celebrities have been spotted both on and off the Red Carpet showing off jewelry and fashion bra straps, but now everyone from stay-at-home moms to the partying college crowd can say good-bye to the frustration of hiding ugly bra straps.

Strappy’s has announced a new line of interchangeable bra straps that are stylish, comfortable, and affordable. Women will want these sassy straps to show. Think jewelry, rhinestones, pearls, beads, textured fabrics, lace, and flowers. With a wide range of choices and styles, these straps will not only match any outfit but will make most any outfit.

Allison Mercer launched this San Diego based online company in 2006. She got the idea while searching to find that perfect bra. “I like to wear tank-tops and spaghetti straps in the summer but the built-in shelf bras are not flattering,” said Mercer. “I wanted to find a bra that would give me enough support without ruining the style. When I spoke to other women I found we shared the same frustrations. Some friends talked about buying many bras in different colors in order to match their bra straps to their shoulder straps.”

Mercer went on a mission. When she spotted celebrities wearing decorative bra straps, she had an aha moment and decided to find a way to make the accessories available for everyday women. She’s created a lineup that will make summer dressing a breeze. “There’s a strap to fit everyone’s style – from serious bling to beaded flowers,” said Mercer.

All of Strappy’s straps can easily be attached to a strapless or convertible bra, but Strappy’s also sells a comfortable and shapely bandeau bra in a variety of colors. For the complete selection, go to www.strappys.com.

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